Choose between the complete Origin Package or pick a la carte.
The Brand Strategy Session is a collaborative workshop designed to uncover the core of your brand. Together we define your purpose, positioning, target audience, brand personality, and messaging. This process brings clarity to how your business should communicate and show up in the market. By the end of the session, you’ll have a stronger understanding of what makes your brand unique and a strategic direction to guide all future decisions — from marketing to design.
After our session, I will put together a document for you to reference that includes a summary of the following:
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Target Audience Workshop
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Collaborative Market Research
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Brand Goals & Values
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Core Offerings & Refinement
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Sales Funnel Hierarchy
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BrandScript & Messaging
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Marketing Platforms Strategy
The Visual Brand Board translates your brand strategy into a cohesive visual direction. Based on the insights from our strategy session, I curate a collection of colors, typography, imagery, and design inspiration that captures the overall look and feel of your brand. This board acts as the visual foundation for your identity, ensuring consistency and helping guide future design elements like logos, websites, and marketing materials.
The process begins with:
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Moodboard
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Direction Sheet
The Brand Board will include:
• Brand Tone
• Color Palette
• Typography
• Logo & Brand Mark(s)
To enhance your new branding, this also includes either a:
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Photoshoot Prep
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Custom Graphic(s)
Define your purpose, positioning, target audience, brand personality, and messaging. This process brings clarity to how your business should communicate and show up in the market.
The full website development process, including domain setup, platform configuration, and custom landing page design tailored to your brand.